| Web Marketing
To be successful online your website needs to attract
visitors.
The number of visitors that your site attracts could therefore
have a large impact upon the success of your business. Internet
marketing should never be underestimated. Get it right and
you are on the road to success, get it wrong and it's money
down the pan. Internet analysts suggest that 85% of website
visitors find the websites initially through search engines
or directories.
Too many websites do not have a hope of ever being found on
a search engine, let alone the first page, because the designers
have not tackled the neccessary fundamentals during development.
The two most important visitors to your website.
When we build a website we remember the two most
important visitors your website will have - customers and
search engines.
If the search engines dont call nor will your customers. Search
engine ranking is iintegrally linked to the design of your
site as well as a host of other factors and we will always
develop website with this in mind.
Online Marketing and Search engine optimisation
is probably the most misunderstood of all the areas of the
internet. Currently most estate agents in Bournemouth are
obtaining search engine exposure through a directory listing,
apart from the lack of individual exposure, not many estate
agents are aware that many of these directories are deliberately
stopping their own website actually getting a search engine
ranking of its own.
Ask yourself this, why are you paying to be listed with every
other estate agent in the Bournemouth area when the alternative
is to promote yourself and direct customers straight to your
own website.
Know your market!
Use this free tool to examine the volume of searches for specific
relevant keywords. For example if you type in
' estate agents bournemouth' you will see the volume of searches
using those keywords. Remember this is just one Search engines
results - think how many customers are now using the internet
as their chosen way of finding Estate agents to promote their
property.
Try
the Keyword suggestion tool
Compared to the cost of traditional advertising, a well designed
website, combined with a properly planned and executed search
engine marketing campaign, will provide a tremendous
long-term return on investment for every
Estate agent.
Do you already have a website?
Improved site design - improve your search engine ranking
leading to greater visibility.
You may already have website, which design-wise you are happy
with, but you want to show up-to-date properties, have registration
pages etc. We can help - We offer a Website customisation
service that will examine every aspect of your current website
and provides you with a report on how we can implement changes
to improve the functionality and visibility of your website
.
Specific Web Marketing Packages
These services are based on two fundamentals:
Search Engine Submission - to boost your sites rankings
in the search engines.
Improved site design - known as search engine
optimisation, will improve your search engine ranking leading
to greater visibility. By carefuly analysing the relevant
keywords and phrases that are used in searches along with
a host of other factors will all help your website acheive
a higher level of search engine optimisation which will ultimately
leading to a higher search engine ranking.
Submission and Optimisation Packages
Submission alone is insufficient to ensure success. The site
also needs to be optimised so that it conforms to the rules
of the search engines to which it is being submitted. For
this reason, we strongly recommend both submission and optimisation
strategies and have assembled three packages (see table below)
that have been specifically designed to maximise the benefits
that SME's should expect from their websites.

* Includes major international search engines and directories
** Silver - Half-Yearly, Gold - Quarterly
*** Optional monthly plans available
Pay Per Click
This service involves bidding for guaranteed positions in
various search engines and represents a powerful approach
for building visitor traffic. We carry out detailed site and
keyword assessment, carry out campaign planning and then provide
on-going monitoring of the results to ensure maximum success
at the minimum possible cost.
Bespoke Campaigns
If a packaged approach isn't suitable, our trained Consultants
can create a campaign tailored specifically to your needs.
In addition, we also offer a low-cost submission only package
which will submit your site to all leading search engines
and free submission directories.
A Web Marketing solution, ensures professional expertise
is provided to improve your website design and ensure high
search engine rankings. Contact us
NOW to find out how your business can benefit.
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